Social Media as Economic Growth Engine: Will it Increase National Competitiveness?

Sen. Orrin Hatch met with Facebook Founder today.  Not unusual at all, especially as he chairs the High-Tech Task Force in the United States Senate.

Mark Zuckerberg at WEF talking about Governments ability to grow economies through Gov20 and Social Computing

Mark Zuckerberg at WEF talking about Governments ability to grow economies through Gov20 and Social Computing

But I did like his comments about Social Media being a great force for global growth.  And as we go through large global transitions, the playing field could tip significantly.  Countries with a lower degree of traditional developed infrastructure may have the opportunity to turn their National Competitiveness Rankings upside down.  Social Media knows no borders.  So, opportunity is truly global and equal.  It does require different and less constraining infrastructure rollouts.

Could Governments who simplyembrace and enhance the ecosystem for Social Media begin to actively outgrow their slower comparables?  What will happen if they invest in broadband deployment and ICT skill development?

What should the Social Media Growth Agenda look like?

1.  Invest in broadband deployment

2.  Develop a healthy Software Ecosystem with Local ISV Partners

3.  Tip public investment toward software development, especially micro-applications for Government

4.  Open large amounts of government data to the public with tools to use it

What else is missing?

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Matt Miszewski has been a leader of incredible teams, that accomplished unbelievable goals - together. From rebuilding an enterprise technology strategy from the ground up as Chief Information Officer of the State of Wisconsin to driving a struggling global sales and marketing team to live beyond their potential and helping take their stock from $45/sh to over $110/sh, I have been honored to take on huge challenges and beat them by building collaborative and high performing teams. I was proud to be a regular speaker on Digital Realty's earnings call each quarter and being able to brief and advise the Board of Directors each quarter. Focusing on our shareholders needs while coupling that focus with the needs of our top customers was the combination the street was searching for and our increase in equity value proves the effort worthwhile. Our focus on total leasing costs, net present value of long term leases, closing the gap on cash performance and elimination of stagnant inventory helped to drive a stalled stock. Most proud of standing up a revenue engine that will be used for decades including a renewed global salesforce, inside sales expertise, demand generation focus, new global Partners and Alliances program, sales operations team and a heightened focus on connecting lead development to sales outcomes (including a new social marketing program, AR/PR, digital presence, brand identity refresh, SEO/SEM and a regular campaigning process). Combining decades of technology leadership with this commercial success creates an incredible package to unleash revenue and hack growth for companies from any industry out there.

One Response to “Social Media as Economic Growth Engine: Will it Increase National Competitiveness?”

  1. I’m a student just trying to learn more about the advertising space and I really enjoyed reading your article. Keep up the great work!

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