Korea: Measuring eTourism Effectiveness, Metrics for Success in #gov20 and #etourism #t20korea

T20 - Tourism Ministers Meet in Korea to discuss ICT and Government 2.0

T20 - Tourism Ministers Meet in Korea to discuss ICT and Government 2.0

As many of you know, I don’t find things effective if we cant measure the success.  As I am about to speak at the T.20 Tourism (Dr. Ng Yen Yen discusses it in her blog) ministers Meeting in Buyeo, Korea, I thought a bit of comment and a challenge would be great.

The tourism stats for the past decade from the UNWTO are below.

(unit : thousand)
Country 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Republic
of Korea
5,322 5,147 5,347 4,753 5,818 6,023 6,155 6,448 6,891 7,818
Argentina 2,909 2,620 2,820 2,995 3,457 3,823 4,173 4,562 4,665 4,329
Australia 4,931 4,856 4,841 4,746 5,215 5,499 5,532 5,644 5,586 5,584
Brazil 5,313 4,773 3,785 4,133 4,794 5,358 5,017 5,026 5,050 4,802
Canada 19,627 19,679 20,057 17,534 19,145 18,771 18,265 17,935 17,142 15,771
China 31,229 33,167 36,803 32,970 41,761 46,809 49,913 54,720 53,0149 50,875
France 77,190 75,202 77,012 75,048 74,433 74,988 77,916 80,853 79,218 74,200
Germany 18,983 17,861 17,969 18,399 20,137 21,500 23,569 24,421 24,884 24,224
India 2,649 2,537 2,384 2,726 3,457 3,919 4,447 5,082 5,283 5,109
Indonesia 5,064 5,153 5,033 4,467 5,321 5,002 4,871 5,506 6,234 6,324
Italy 41,181 39,563 39,799 39,604 37,071 36,513 41,058 43,654 42,734 43,239
Japan 4,757 4,772 5,239 5,212 6,138 6,728 7,334 8,347 8,351 6,790
Mexico 20,641 19,810 19,667 18,665 20,618 21,915 21,353 21,370 22,637 21,454
Russia - 19,457 21,279 20,443 19,892 19,940 20,149 20,605 21,566 19,420
Saudi
Arabia
6,585 6,727 7,511 7,332 8,599 8,037 8,620 11,531 14,757 10,896
South
Africa
5,872 5,787 6,430 6,505 6,678 7,369 8,396 9,091 9,592 7,012
Turkey 9,586 10,783 12,790 13,341 16,826 20,273 18,916 22,248 24,994 25,506
UK - - 22,307 22,787 25,678 28,039 30,654 30,870 30,142 28,033
USA 51,237 46,927 43,581 41,218 46,086 49,206 50,977 55,979 57,937 54,884
Spain 47,898 50,094 52,327 50,854 52,430 55,914 58,004 58,666 57,192 52,231
Belgium 6,457 6,452 6,720 6,690 6,710 6,747 6,995 7,045 7,165 6,814
Reference : UNWTO, Compendium of Tourism Statistics(06, 08, 10), World Tourism Barometer(2010. 6)

As I believe Government as a platform efforts (and Gov2.0 in general) should be measured by real business statistics and not simply ICT related KPI’s it would be great to start having our countries compete strongly on their competitiveness with regard to the amount of tourism interest they generate (or growth of tourism activity).

I say this partly because my pitch today is to connect your Government’s ICT but also to connect your governments general operations.  As governments embrace this type of reform, and open government data is a great place to start, we should start to see an impact in this area of interest.  As our governments become more open and engaging, the locale will start to attract multiple things:  foreign investment, permanent immigration and, yes, increased tourist activity (which is a great boon to the local economies and small businesses located in the country).

So, lets all drive our countries to compete for tourism dollars.  And let our cultural prowess be expressed through open government data initiatives targeting the outcome of increased tourist activity instead of just ICT oriented outputs.

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Matt Miszewski has been a leader of incredible teams, that accomplished unbelievable goals - together. From rebuilding an enterprise technology strategy from the ground up as Chief Information Officer of the State of Wisconsin to driving a struggling global sales and marketing team to live beyond their potential and helping take their stock from $45/sh to over $110/sh, I have been honored to take on huge challenges and beat them by building collaborative and high performing teams. I was proud to be a regular speaker on Digital Realty's earnings call each quarter and being able to brief and advise the Board of Directors each quarter. Focusing on our shareholders needs while coupling that focus with the needs of our top customers was the combination the street was searching for and our increase in equity value proves the effort worthwhile. Our focus on total leasing costs, net present value of long term leases, closing the gap on cash performance and elimination of stagnant inventory helped to drive a stalled stock. Most proud of standing up a revenue engine that will be used for decades including a renewed global salesforce, inside sales expertise, demand generation focus, new global Partners and Alliances program, sales operations team and a heightened focus on connecting lead development to sales outcomes (including a new social marketing program, AR/PR, digital presence, brand identity refresh, SEO/SEM and a regular campaigning process). Combining decades of technology leadership with this commercial success creates an incredible package to unleash revenue and hack growth for companies from any industry out there.

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