Top 5 Social Entrepreneurs and Enterprises – #Soc5

Social Enterprise Revolution #soc5

Social Enterprise Revolution #soc5

I see incredible examples of social enterprises every day.  Both at my job and on the run, the corporate world has not only caught on, but are actively working the social opportunities out there.  Some are good, some are great, a few don’t even come close, but nearly all of them are trying.  I hope to be able to keep the #soc5 coming as often as possible but no less than once per week.  A quick look will show you what is going on out there.  Take what applies to your own enterprise and make your social world shine!

As background recall that the Social Enterprise is an organization that has figured out how to leverage social media to accomplish its strategic goals.  These can be any type of goals be they public, private, non-profit, local, etc.  I will focus on some of the more innovative ones out there, but they need not be new, but should simply push forward your goals.

Submitting them.  You can submit me any ideas you have.  Email me your thoughts, let me know what the organization is, what their goals are and how they leveraged the Social Enterprise.  Its that simple.  The criteria.  Dunno.  Basically, this is my analysis of the effectiveness and innovation in the ideas.  How well they are deployed may be taken into account as well.  Not sure yet :)

So, bring them on.  For now, I will give an example.

Burberry

Angela Ahrends, Burberry CEO, clearly gets the social enterprise.  Not just in theory (although she clearly understands that) but in practice.  She has stated that she does not understand what any company’s business model is in 5 years if it does not embrace social.  It is vital for a company’s chief executive to get it like she does.  But, she doesnt just get it in principle.  Check out burberry.com and get the Burberry image streaming through your devices.  Her leverage of sound, video, imagery to support her brand is magical.  Check out the artofthetrench tab and you will hear it and see it.  Note the tight integration with Facebook and ability to “Upload your trench” directly.  She leveraged Twitter to pre-launch her Runway Collection prior to the show.  Burberry gets that this isnt about simply being on social media it is about deep engagement.  Best example I can think of a Social Enterprise today.

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Matt Miszewski has been a leader of incredible teams, that accomplished unbelievable goals - together. From rebuilding an enterprise technology strategy from the ground up as Chief Information Officer of the State of Wisconsin to driving a struggling global sales and marketing team to live beyond their potential and helping take their stock from $45/sh to over $110/sh, I have been honored to take on huge challenges and beat them by building collaborative and high performing teams. I was proud to be a regular speaker on Digital Realty's earnings call each quarter and being able to brief and advise the Board of Directors each quarter. Focusing on our shareholders needs while coupling that focus with the needs of our top customers was the combination the street was searching for and our increase in equity value proves the effort worthwhile. Our focus on total leasing costs, net present value of long term leases, closing the gap on cash performance and elimination of stagnant inventory helped to drive a stalled stock. Most proud of standing up a revenue engine that will be used for decades including a renewed global salesforce, inside sales expertise, demand generation focus, new global Partners and Alliances program, sales operations team and a heightened focus on connecting lead development to sales outcomes (including a new social marketing program, AR/PR, digital presence, brand identity refresh, SEO/SEM and a regular campaigning process). Combining decades of technology leadership with this commercial success creates an incredible package to unleash revenue and hack growth for companies from any industry out there.

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