Korea: T20 Ministers will Drive #gov20 Worldwide

T20 Ministers Meeting Incredible Success for Government 2.0

T20 Ministers Meeting Incredible Success for Government 2.0

I was heartened to hear during my keynote (goto Login Tourism Speakers) and after at the T20 Meeting in Buyeo, Korea, that nations are taking technology adoption to a new level and will continue to drive it from within their national and local tourism bodies.

The Korean organization was particularly aggressive in pursuing new technology adoption to accomplish a number of tasks:

1)  They have decided specifically to drive Government as a Platform and understand that without it the level of investment will be insufficient to support the tourism industry.  They leverage public-private partnerships in ways I have only dreamed of.  Charm Lee, in leading the tourism organizations for the nation is doing an amazing job.

2)  They applications are forward thinking and full of rich media interactions.  In this app, Korea is far ahead of the rest of the world in brand exploitation, sticky web app penetration and thought leadership.  Create your own personalize itinerary based upon your feedback during an interactive movie?  Brilliant.

And the audience attracted by this event was impressive.  from members of the European Commission, to tourism leaders from nearly every major country on the planet, to the UN, the T20 meeting was an incredible success.

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Matt Miszewski has been a leader of incredible teams, that accomplished unbelievable goals - together. From rebuilding an enterprise technology strategy from the ground up as Chief Information Officer of the State of Wisconsin to driving a struggling global sales and marketing team to live beyond their potential and helping take their stock from $45/sh to over $110/sh, I have been honored to take on huge challenges and beat them by building collaborative and high performing teams. I was proud to be a regular speaker on Digital Realty's earnings call each quarter and being able to brief and advise the Board of Directors each quarter. Focusing on our shareholders needs while coupling that focus with the needs of our top customers was the combination the street was searching for and our increase in equity value proves the effort worthwhile. Our focus on total leasing costs, net present value of long term leases, closing the gap on cash performance and elimination of stagnant inventory helped to drive a stalled stock. Most proud of standing up a revenue engine that will be used for decades including a renewed global salesforce, inside sales expertise, demand generation focus, new global Partners and Alliances program, sales operations team and a heightened focus on connecting lead development to sales outcomes (including a new social marketing program, AR/PR, digital presence, brand identity refresh, SEO/SEM and a regular campaigning process). Combining decades of technology leadership with this commercial success creates an incredible package to unleash revenue and hack growth for companies from any industry out there.

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