Looking for a few great State and Local CIOs

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In my career I have known some amazing public sector CIOs. As I return to a leadership position in global public sector at Salesforce, I want to pay things forward and embrace the new set of public sector technology leaders.

If we were to embrace a few state and local governments to work with deeply, in particular on the benefits of enabling their entire jurisdiction as a social enterprise, who would you think would be best? I have worked with large countries, global cities, tiny villages, water districts and others. All I want is suggested leaders in locations with great promise.

Nominations?

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Join the Cloud Revolution at Salesforce.com #gov20 #opengov

Join the Cloud Revolution at Salesforce.com #gov20 #opengov

As many of you know, I now work for an incredible company, Salesforce.com.  One of the best parts about being a part of their revolution is that during this continued economic downtown, we are growing and continue to hire incredibly talented people.  So, for any of you that may have reached out to me during 2011 about coming aboard, I apologize for not being able to respond to you.  That time is now over and I am happy to discuss all of the incredible opportunities at SFDC.  Go to salesforce.com/careers or just shoot me a note. We are growing in every department so regardless of how you are connected to me, take a look and lets get you on the right team.

Imagine working for a company that is intent on changing the world.  We have already changed the technology landscape and now are fully embracing the social enterprise revolution.  Imagine being a part of the fight to bring social technology to the public square.   Those limits you feel, in your legacy company, with infighting all around, stock prices going nowhere, benefits being cut can all be removed.  Come, join our revolution.

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The #soc5 this week is really #soc1.  I want to highlight some incredible public art that embraces the Social Enterprise ethic.  The One & Other Project by Anthony Gormley in 2009 in the UK really exemplifies the magic that can happen when the Social Enterprise is unveiled.  While it was a 2009 effort, the residue remains online today in significant ways and the current “Occupy” efforts could learn a great deal about how to organize a global resistance movement in a way that embraces their powerful message without the dilution of violence or active challenging resistance.

The project was incredible.  It was a public art project held on the 4th plinth of Trafalgar Square.  Citizens could apply to spend an hour on top of the plinth and they would rotate continually for 100 days in 2009.  They did so in wind, rain and worse and the output was watched by the world.  The interest was immense.  They received over 35,000 applications and over 2400 people took part for their hour of fame.  Flickr and YouTube were active during the event and remain active today.  A community built up over the hashtag #fourthplinth and the experience became a great example of spontaneous organization which creates its own momentum and generates its own organization.

This project highlights the possibilities and the challenges in the social enterprise.  It certainly entails a small amount of risk to the creator or sponsor.  They need to give up the current illusion of control of information in any real sense and enable a democratized version of control.  But the benefits are there too.  By eliminating control techniques, the unseen value beforehand is uncovered.  Much of the presentation was unanticipated.  While some was surely frivolous, some of it was unexpectedly impactful.  And that is the value.  The benefits of the social enterprise are sometimes unseen going in but indisputable coming out.  By accepting the small risk it becomes asymmetrical and the payoff becomes obvious.

 

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Social Enterprise Revolution #soc5

I see incredible examples of social enterprises every day.  Both at my job and on the run, the corporate world has not only caught on, but are actively working the social opportunities out there.  Some are good, some are great, a few don’t even come close, but nearly all of them are trying.  I hope to be able to keep the #soc5 coming as often as possible but no less than once per week.  A quick look will show you what is going on out there.  Take what applies to your own enterprise and make your social world shine!

As background recall that the Social Enterprise is an organization that has figured out how to leverage social media to accomplish its strategic goals.  These can be any type of goals be they public, private, non-profit, local, etc.  I will focus on some of the more innovative ones out there, but they need not be new, but should simply push forward your goals.

Submitting them.  You can submit me any ideas you have.  Email me your thoughts, let me know what the organization is, what their goals are and how they leveraged the Social Enterprise.  Its that simple.  The criteria.  Dunno.  Basically, this is my analysis of the effectiveness and innovation in the ideas.  How well they are deployed may be taken into account as well.  Not sure yet :)

So, bring them on.  For now, I will give an example.

Burberry

Angela Ahrends, Burberry CEO, clearly gets the social enterprise.  Not just in theory (although she clearly understands that) but in practice.  She has stated that she does not understand what any company’s business model is in 5 years if it does not embrace social.  It is vital for a company’s chief executive to get it like she does.  But, she doesnt just get it in principle.  Check out burberry.com and get the Burberry image streaming through your devices.  Her leverage of sound, video, imagery to support her brand is magical.  Check out the artofthetrench tab and you will hear it and see it.  Note the tight integration with Facebook and ability to “Upload your trench” directly.  She leveraged Twitter to pre-launch her Runway Collection prior to the show.  Burberry gets that this isnt about simply being on social media it is about deep engagement.  Best example I can think of a Social Enterprise today.

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